One Playground North Sydney: The Campaign That Made an Impact
One Playground approached us with a clear creative direction for their North Sydney launch: bring the Light vs Dark theme to life and showcase the space in a way that felt premium, high-contrast, and full of energy. This wasn’t a typical fly-through; they wanted architectural detail, atmosphere, movement, and moments of interest that captured the true vibe of the space.
The impact was immediate. CEO Justin and the Head of Marketing shared incredible feedback, and the campaign helped fuel a wave of early sign-ups before the doors even opened.
What We Delivered
Our content rollout was structured to build momentum leading into launch, while showcasing the scale, design, and energy of the new North Sydney location.
- Hero Film - A flagship piece introducing the new space and capturing the essence of One Playground North Sydney.
- Hero Social Cutdown - A short, platform-optimised version designed for maximum impact across social channels.
- Teaser Reels - A set of pre-launch teasers designed to spark intrigue and build anticipation.
- 14 Social Reels - A comprehensive suite of reels highlighting each zone, the member experience, and the overall atmosphere of the space.
Every piece was crafted to feel elevated, cohesive, and unmistakably One Playground.
Our Creative Approach
From day one, we saw the architecture and lighting system as the heartbeat of the gym, so we built the entire visual language around it.
- Programmed the in-house lighting to sync with movement and rhythm on camera
- Used a handheld spotlight to slice across key textures and create stylised silhouettes
- Introduced top-down angles to reveal layout and flow in a fresh, dynamic way
- Moved tube lights across surfaces and subjects to add motion through shadow, shape, and texture
A Premium World, Unified
Through colour, sound design, framing, and lighting, we built a signature tone that positioned the gym exactly where it belongs, at the intersection of creativity, culture, and high performance.
The Outcome
Overall, the campaign positioned One Playground as the place to train, a space where culture, creativity, and performance all collide. The public response was huge, and the social content performed extremely well across every platform.This was one of the most enjoyable projects we’ve worked on.
The whole team at One Playground, especially Theo and Shanae, backed our vision from day one, moved fast, trusted the process, and made the collaboration feel effortless. We’re excited to keep building with them.
